Zespa Secures Licensing Deal with Top Chinese Makeup Brand for House of Turnowsky


Zespa has closed another licensing deal for the Israeli design studio, the House of Turnowsky (HOT), bringing its latest designs to the hyper-competitive Chinese consumer market.

Abby’s Choice, a subsidiary of China’s No. 1 domestic makeup brand Perfect Diary, has signed a one-year deal with HOT and Zespa, licensing artwork from HOT’s 2020 collection for a series of makeup products targeting young Chinese female consumers.

Despite the economic downturn caused by the outbreak of Covid-19, Zespa continues to develop new opportunities in China and managed to successfully close this deal for HOT within one week.

The new makeup collection of Abby’s Choice is scheduled to be launched in June 2020.

House of Turnowsky official website: